2009-08-10
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Strona główna | Biznes | Konferencje
The Conference „Women – Small and Mid-sized Businesses – Multimedia”
15th of September 2009 (II edition)
The Conference „Women – Small and Mid-sized Businesses – Multimedia” is organised on the 15th of September 2009 (II edition), within the framework of the World Information Society Day and European Year of Creativity and Innovation in Poland, in Warsaw Stock Exchange
The knowledge, innovation and education are becoming nowadays the decisive factors, which influence the future and prosperity of the societies. Our goal is to diffuse new technologies – popularise innovation in women's environment as well as to transfer technologies, which result from scientific work, into the sector of Small and Mid-sized Businesses (SMB).
Among the speakers on the Conference there will be the author of 44 inventions in the field of radars, Central and Eastern Europe Director of INWES – the International Network of Women Engineers and Scientists, the Member of the Committee on Women in NATO Forces, Motorola, Cisco, Skype, Photo-codes.
During the Conference the EU projects on education and innovation shall be discussed, in relation to the fact that Women.pl have been the first company of the International Forum for Women to apply for EU financial support for the realisation of IW EQUAL PL-71 among such other companies as KIG, IBS PAN, IMM. Our project gained a silver medal at the International Warsaw Invention & Innovation Show IWIS 2007 and a gold medal at Brussels Innova 2008 (EUREKA 2008)
About the Conference
Assumptions: Innovation is essential for coping with the increasing competition during the times of globalisation, for preventing routine and supporting the creation of attractive workplaces. The observation of companies, which have achieved success, shows that they have a strong identity, a solid system of values, however still they have to constantly transform their offers, their management methods or customer service to adjust themselves to the changing market. The best companies are stimulating marketing changes by creating new products, offering new services or running innovative campaigns for their brands.
Aim: The aim of the Conference is to present to the SMB sector, especially to women managing their own companies (we patronise all polish women's business organisations) the ways of introducing new (creative) solutions for organisation, management, offered services or products or for the applied technologies, to show methods for project team-building and for applying lateral thinking. The programme (still being supplemented) is sent as an attachment to this message.
Organiser: Kobiety.pl Group – publisher of the first polish internet portal for women www.kobiety.pl (inauguration in Toronto, on the 7th of May 1997), registered in Daily Newspapers and Magazines Register VII Ns Rej Pr 2476/07 item Pr 14624. The mission of the company is to promote creativity, spirits of enterprise and innovation, which is realised through propagation of the idea of information society, support for knowledge and stimulation of innovation transfers to the SMB sector, regarding in particular women's companies, start-up and marketing. The company is a co-founder of the cluster www.multiklaster.pl and a member of Polish Platform on Mobile Communications and Wireless Technology www.emobility.pl. We used the advice of Danuta Hübner, the EU Commissioner on Regional Policy, who claimed that “Creating technological clusters (innovation networks) and an efficient use of structural funds is the best way to development of polish innovation and economy”.
PROGRAMME
Inauguration
1. dr Erward De Bono, world authority in the field of creativity (iTV – 3 minutes)
2. Adam Szejnfeld , Secretary of State in the Ministry of Economy (still being negotiated – we count on at last the possibility of reading the message)
3. dr Lidia Adamska – speech (10 minutes) – Board Member of Warsaw Stock Exchange
4. Anna Szymańska-Kwiatkowska – speech (10 minutes) – Polish Patent Office
Conference Moderator: Olga Kozierowska – author of the first broadcast aimed at inspiring the spirit of enterprise among women. She hosts the programme “Success written in lipstick” (sukcespisanyszminka.pl)
I Subject Area - Creativity: Business – Education – Army
1. Skype video-conference – an interview with Grażyna Tallar on creative thinking
2. Motorola
3. dr Halina Tomaszewska (http://www.kobiety.pl/?mod=konferencje&action=zobacz&id=59) – Management of Change in a turbulent environment (randomly changed)
4. Anna Podniesieńska – “Examples on how to creatively invest and achieve success in business” – polish business pioneer, women on the highest position (43) in the ranking of “100 weathiest Poles” by “Wprost” in 2008.
5. mgr inż. Anna Czwartacka from Przemysłowy Instytut Telekomunikacji S.A (Industrial Institute for Telecommunication) – “Professional electronics” – the speaker is the author of 44 inventions and improvement projects in the field of radars.
6. kmdr Bożena Szubińska – “The use of IT in Army as a chance for professional carrier for women” – Chairwoman in the Council on Women in Polish Forces, member of the Committee on Women in NATO Forces
7. dr Ewa Lisowska – Women innovation in business – co-founder and chairwoman (1993-2006) of International Forum for Women, editor of “Woman and Business” (“Kobieta i Biznes”) magazine.
8. Dr Ewa Ruminska-Zimny – (the subject of the speech still being developed) the speaker: Warsaw School of Economics expert, former Director of Economy and Gender Programme in UN Economic Commission for Europe
9. Maciej Winter – presentation of a programme for innovative and creative problem solving – Simplex Process Application “Innovative search for an idea to improve communication in loyalty programmes”
II Subject Area – Innovation in IT
1. Cisco
2. Motorola
3. Modern Education – an offer of innovative postgraduate education co-financed by EU www.akademiakadr.pl – Polish-Japanese Institute of Information Technology (under negotiation)
4. Łukasz Strzałkowski – “Why photo-codes are the future of marketing, reaching and interaction with the customer?” – Graduate of the faculty of Computer Networks at the Polish-Japanese Institute of Information Technology in Warsaw, co-author of a patent in wireless network technology (GSM, WiFi, WiMax)
III Subject Area – Innovation
1. Jadwiga Łopata – reading the message – First Polish woman and first European woman in history (former programmer) – winner of the Goldman Prize, called “ecological Nobel Prize” (San Francisco 2001), was nominated for a member of the organisation Ashoka – Innovators for the Public
I edition The Conference „Women – Small and Mid-sized Businesses – Multimedia”
Financing source of the undertaking: external (sponsors), own resources and partly in barter.
The participants do not pay for taking part in the undertaking.
We kindly invite you to co-operate with us.
Best regards,
Halina Kustosz
mobile +48 608 620 621
Women.pl Group
address: ul. Smolna 40, 00-375 Warsaw, Poland;
phone/fax: (+48 22) 891 07 41
http://www.kobiety.pl/
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